2B Cosmetics feathered effect

Belgian colour make-up brand 2B Cosmetics has launched Vernis Feathers Green, a nail varnish range that contains tiny particles which give the effect of feathers encapsulated under a clear top layer.

There are six colours in the range: pink, blue, green and violet (all with self-colour particles) and multicolour and black and silver, which have contrast particles. They cost €3.95 for a 9.5ml bottle. The formulation for the varnish is free of formaldehyde, tolulene and DBP (dibutyl phthalate), and the products are made in France.

2B was founded in 2001 and stresses its eco-credentials, manufacturing all of its products in Europe in order to reduce its carbon footprint. It offers 100-plus nail varnish colours in its range, alongside other colour products such as mascara, lipstick, eyeshadow and foundations. The bright packaging is designed to appeal to the younger consumer.

In Belgium, its products – which comprise over 150 skus – are sold in wide distribution, including Carrefour supermarkets, Di perfumeries and the Colruyt discount supermarket chain. In France, where the firm is newly launched, it is sold only in 36 Parashop outlets and at two independent retailers – Virginie Fleur in Brou and Les Dissonances in Paris. In the Netherlands, it sells in grocery stores.