Pure Beauty Awards reveals new categories

The Pure Beauty Awards 2014 are now open for entries and this year, we’ve introduced three new categories.

The Best New Beauty Brand category will reward the most innovative and efficacious brand launched over the last year, whether it’s a retailer’s own-label collection, a start-up company or a new line from a global manufacturer, taking all products within the range as well as the brand’s overall identity into account.

This year we also want to recognise the hard work of the beauty retailers, so we’ve introduced the Best New Retail Concept award, which will reward websites, stores or exciting retail initiatives that are doing something new and interesting to advance the beauty market; and the Best Store Design award, to recognise retailers’ exceptional use of POS, the best new or re-designed stores, store sections or counters.