Morrisons own-label beauty products certified by Cruelty Fre

Supermarket giant Morrisons has been certified by Cruelty Free International under the Humane Cosmetics Standard, symbolised by the Leaping Bunny logo.

This assures customers that Morrisons’ own-brand cosmetics and personal care products such as shampoo, toothpaste, deodorant and body scrubs are not tested on animals.

The Humane Cosmetics Standard is the only globally recognised certification for cosmetics and toiletries that demonstrates a genuine commitment to no animal testing within a company’s own-brand products and ingredients at any stage in product development.

Martyn Jones, Group Corporate Services Director at Morrisons, says: “This certification builds on our core values and sends a clear message to our customers that we are committed to promoting ethicalstandards.”