Amway revamps Satinique hair care

Direct sales beauty company Amway has revamped its line of hair care products with a patented technology for strong, resilient, shiny and energised hair.

Amway scientists have revitalised the Satinique collection with a three-part approach to hair wellness – Care, Treat and Style – using the exclusive and patented ENERJUVE technology. According to the brand, "this positively charged technology combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out."

The line incorporates botanicals to deliver highly specific advantages from each of the shampoos, conditioners and treatment products. Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customising each formula. Each of the formulas contains one of the two custom fragrances created exclusively for the collection, and are categorised by their benefits and further customised with easily recognizable packaging colours. The formulas are: Smooth Moisture, Color Repair, Extra Volume, Anti-Hairfall Thickening, Anti-Dandruff and Everyday.\