Shampoo will record fastest growth in Japanese hair care Sec

Hair colorants and shampoo are the two largest areas of the Japanese hair care market, both by volume share and value share, market researcher Canadean informed.

The largest category within the hair care market currently is hair dye. However, it is expected that styling products will catch up over the next five years. According to forecasts, styling products will increase by 3.4 % per year, and thus grow higher than hair dye (3.3 %), but less than shampoo (3.6 %).

The popularity of hair dying among young female Japanese consumers means that hair colorants had the largest share of the sector in 2012, with value and volume shares of 31.7 % and 31.6 % respectively, the company stated.

Despite the maintenance and care coloured hair needs, the hair colorants and conditioner categories will record the slowest growth of any category within Japan’s hair care sector, according to findings in a new report from Canadean. The conditioner category is expected to record identical growth to that of shampoo until 2017.

Hair care as a whole is one of the slowest growing sectors in Japan, the company said. The market value will rise by 2017 with a compound annual growth rate (CAGR) of just 4.0 %. The segment is ranked place 6 behind dental care and cosmetic products and ahead of male toiletries.