Growing awareness drives demand for sun care products all ar

The global demand for sun care products continues to grow thanks to increasing consumer awareness of the need for skin protection from the sun and ultra-violet rays. This increased awareness drives demand for protective creams, lotions, sunscreens and UV-protective products.

According to a recent survey on the prospects of the global sun care products market, it was estimated that continuing demand would see the world market reaching US$ 5.6 billion (AED 20.57 billion) by 2015. This growth was forecast across all segments of the market including sun protection and self tanning products.

“Growing awareness about the serious damage that can be caused by over-exposure to the sun has driven the surge in sales of skin care products that provide sun protection,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Beautyworld Middle East, the region’s most comprehensive trade and networking platform for the beauty and wellness industry.

“Residents of the Gulf countries especially are extremely vulnerable to overexposure to the sun, due to the exceptionally high outside temperatures during the long summer and the particularly high glare factor here. This adds to the demand for sun protection products in the region and as such, the segment is expected to attract significant attention at Beautyworld Middle East,” Pauwels added.

Sun care products have become an important element of the personal care products industry as a whole. Rising customer awareness about skin health is boosting innovation among manufacturers, who are introducing sun care products with additional benefits such as, anti-ageing, anti-wrinkling, vitamins, fragrances and glittery effects. There are also products that come with additional features such as insect repellents, and those that offer protection from ultra-violet radiation.

Lindi Higginbotham, Dermalogica, said: “Particularly with the intense and year round sunshine in the Middle East region, it is very important that people are aware of the importance of using protective creams. One of the benefits of our Daylight Defense range of beauty products is that they are multi functional so they also have other benefits for the user, while at the same time protecting their skin from harmful sun rays.”

A wide range of sun care and skin protection products, including the latest trends towards natural and organically driven creams and lotions can be reviewed at Beautyworld Middle East, which runs from May 24^th to 26^th at the Dubai International Convention and Exhibition Centre. The premier networking and sourcing platform for the industry in the region will feature a variety of international brands, including Dermalogica and Nimue. New innovations, developments and trends will also be featured and are set to attract a broad spectrum of buyers, retailers, distributors and beauty industry professionals from across the Middle East region and beyond.