The development strategy of Chinese cosmetics suppliers – n
Source:NetWork Author:Jafon makeup brushes factory Addtime:2018-10-12 Click:
China Sourcing Report: Beauty & Cosmetics shows that the Chinese makeup suppliers are seizing the emerging markets opportunity to enlarge their market share, and the main development trend of cosmetics industry will be natural, organic and mineral cosmetics.Recent customs data indicate that Chinese makeup companies are on their way to meeting this goal. The countrys income from makeup and skin care preparations increases 22 percent to $358 million. Overseas revenue in the makeup brushes, makeup applicators and nail care tools line from January to May climbed 34 percent to $55.4 million.The report shows Chinese suppliers are developing new cosmetics to have more profits; some suppliers said that they have purchased new equipments to manufacturer the popular natural, organic and mineral cosmetics. Also, creative package can help users to apply makeup and use makeup brushes more conveniently and attract more worldwide customers.Suppliers’ strategy to export challengeDespite of the good prospect, the Chinese makeup brush suppliers also face many challenges. The report said that the labor cost increase is the biggest challenge. Besides, the overseas markets have more and more strict supervision on cosmetics and makeup brushes. The design copyright and exchange rate etc are another concern of most cosmetics suppliers in China.To keep the product competitive ability, the Chinese suppliers are trying to improve equipment, establish more strict quality inspection system, and shorter quotation valid period to reduce the shock caused by exchange rate.The other trends involved in the report including:- 89% suppliers say they are adding more fund input
- 64% suppliers will use better package
- 52% will increase capacity by improving efficiency
- Some suppliers will make the R&D time shorter
- More manufacturers aim to develop man skin care products
- Suppliers will enhance the staff training and improve their working efficiency
