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According to a new report from market research company Canadean, the focus on hair health and new products push Conditioners to show highest growth in Canadian Haircare to 2017.
Hair Conditioner will show the largest growth of the Haircare sector towards 2017, with a value and volume CAGR of 0.8 % and 1.4 % respectively. The Shampoo category continues to have the largest share with value and volume shares of 40.7 % and 40.4 % respectively in 2012. Towards 2017 shampoo will grow at a value CAGR of 0.5 % and volume CAGR of 0.8 %.
The Perms & Relaxers category will display the lowest growth, with value and volume CAGRs of 0.2 % and 0.8 % respectively for the same period, the company reported. This reflects an increasing focus on hair health and manageability, as well as the further saturation of the Conditioners category, thanks to emerging products such as conditioning masks and oils.
About Canadean
Canadean provides in-depth market research across the fast-moving consumer goods (FMCG) sector, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food. Canadean specialises in conducting online survey panels, producing in-depth market insight country reports through qualitative and quantitative research.