Cosmetics Giants Use Misleading Advertisements

Yet again the UK Advertising Standards Authority (ASA) has upheld complaints made against leading cosmetics manufacturers. All of the offending companies ran advertisements in the UK national press, in leaflets and in magazines which made misleading or unsubstantiated claims about their products. In other words, despite making claims that "test show", "latest research" and "tested by an independent laboratory", these manufacturers could not provide the ASA with any reliable evidence that their cosmetics actually do what they claim!

On 18th July 2001 the ASA ruled that Chanel could not substantiate the claims they made for their skin care product called "Précision Age Delay". Two weeks later on 1st August 2001 the ASA upheld complaints made against an under-eye lift serum called "Sudden Change" produced by UK Home Shopping Ltd who were trading as Cosmetic Laboratory Sales. A week after that on the 8th August the ASA upheld complaints made against Christian Dior UK Ltd. who could not substantiate the claims they made for their skin care product called "NoAge Essential". In March of 2002, Max Huber Research Labs Inc produced an advertising leaflet for thier Creme de la Mer skin care products which was a tissue of unscientific garbage. All of these companies were ordered not to repeat their advertisements.