Texture in Action by Cornelius

Texture is of vital importance to the cosmetic industry. Before application the user will already be making conclusions on the products effectiveness from the first touch, before the actives have had a chance to work or any volatiles have dried off!

How a product applies is also of critical importance to how the product performs. A thicker conditioner may be perceived as more conditioning, while a sticky lipgloss more longer wearing. Of all the cosmetic sectors the hair styling sector has arguably had the most opportunity to play with the texture of products, creating a array an of pastes, creams, sprays, clays, pomades.

For 2014 the Cornelius Formulations team has been looking at unusual textures that can be created with the materials of our portfolio, across all market applications (colour, skin, hair, wash). Cornelius Laboratory Manager Ella Ceraulo said: "We have attempted to venture outside the usual scope of a particular area to create something unusual and unexpected whilst still being functional. Function is of the highest importance in all our formulations so where possible we have tried to link the texture to an action which delivers a benefit for the consumer. For example, our Cream to Oil Anti-cellulite rub, turns oily after sufficient rubbing which indicates the application has been correct!"

Jennifer Hermitage, Cornelius Development Chemist, highlights below some of the most interesting products in the latest Innovation Concept "Textures In Action". She said: "This is just the beginning of our Textures In Action concept. Much more is being developed as we speak."

• Spongy Veil Blush
With a super light weight texture that feels invisible on the skin, this fresh blush gives a healthy glow to your cheeks. The sponge medium is an ideal tool to ensure the correct level for application.

• Colour Extreme
Neon colour pastes are ideal for on-trend summer eyes. The spongy paste texture lends itself perfectly to building colour so you can be as subtle or as bold as you wish.

• Rich Butter Scrub
This scoop-able rich feeling scrub uses natural exfoliants to gently buff your skin. Enriched with avocado butter it leaves skin super soft and conditioned. The complete collection uses a different Cor-scrub in each formulation so the different scrubs can be contrasted and compared.

• Plant-O-Foliant
A plant and mineral based cleansing and exfoliation powder which is blended with water to create a light and creamy lather.

• Choc Block
This is one of our favourites- feels and looks like chocolate! This moisturising bar is used at bath time to moisturise and condition your skin. Its rich melty texture combined with its delicious chocolatey fragrance is evocative of your favourite sweet treat.

• Chewwit Body Wash
Inspired by chewwit sweets this fruity body wash has a novel stringy texture facilitated by the use of Rita PEO-18. Its mild with good foaming properties and has a fruity tangarine fragrance to capture the sweety vibe.

• Wax Stylers
This collection of innovatively textured stylers are based on the unique properties of Luviset One. Each is blended with a different wax to create a fun and memorable texture - from marshmallow to bouncy; spongy to elastic (you need to try it to feel the unique texture of elasticity in this product!)

• AQrystal Microdermabrasion Bubbles
Aquasorbent Aqueous gel crystals are trapped in a silicone matrix. The unique rheology allows the semi solid product to be sprayed through a narrow nozzle. Pecosil gives a silky lubricious glide and skinfeel on rinsing while Pumice give effective exfoliation.

• Slimming Cream-to-Oil Fine Butt Scrub
Arguably one of the girls favourites, this applies the a lubricous cream but as you massage it in it turns to oil - thats when it has worked! Containing slimming actives it helps slim and tone butts and thighs.