IOMA opens first concept store in Jakarta

French skin care brand IOMA has opened the first of its new Revelation concept stores in Jakarta, Indonesia, in Seibu department store.

The Revelation concept encompasses the brands unique technology, premium skincare products and a beauty room area, all in one place. The company says that the launch will allow it to pursue its ambitious expansion plan in Asia.

Measuring over 70m2, the space was imagined entirely as a place where all clients can have their own unique experience, including the IOMA Sphere 2 technology (a skin measuring device), integrated into the fixtures; a salon area for educating, exchanging, discovering and advising; and a beauty room offering a full IOMA sense and feel experience.

Jean Michel Karam, founder and CEO of IOMA, commented: "Revelation is a concept store that is truly unique in the beauty world. IOMA, with its exclusive technology, provides every woman with a true knowledge of her skin and a completely personalised approach to her beauty.”

This opening is the first step in a global plan that will see IOMA unveil new elements that will further support Revelation in the Seibu Department Store in Jakarta. Other points-of-sale will launch in the upcoming months and new Revelation concept stores will follow, notably in Paris.