Boots has completed the renovation of around 130 beauty halls in its top stores in a bid to deliver an inspirational, unique beauty experience.
The majority of stores were given a full Premium Beauty Hall refit, including a light colour wash on walls, new up-to-date counters with a more open and accessible design, better use of space, and new modern, premium brands and content.
New brands on offer include Liz Earle, Smashbox, Bumble & bumble, Ojon, Molton Brown and bareMinerals. Meanwhile, existing key brands like Benefit have been made more accessible to customers by being introduced to new stores.
The retailer says customers have really noticed the step change in the overall look of the whole Premium Beauty hall and that beauty advisors are having more conversations with customers than ever before, to offer advice and expertise when customers want it most.