Brenntag to distribute Seven Scent in UK and Ireland

Fragrance supplier Seven Scent (PZ Cussons) has signed a UK distribution agreement with chemical distributor Brenntag. Seven Scent said the agreement will support growth in FMCG categories with a strong focus on personal care, household and industrial cleaning products.

Seven provided a three stage training programme for Brenntag’s key business development team in order to build on the distributor’s existing knowledge and drive fragrance innovation in target categories. “The partnership is the natural next step for Seven as we seek to strengthen our sales efforts and expand our customer base in the UK,” said Awie Newell, Business Unit Director for Seven Scent. “Brenntag offers exceptional customer service and has a wealth of product development experience which makes them the ideal partner for us.”

Nicola Boulter, Commercial Director for Brenntag UK & Ireland, added: “We are delighted to be working together with Seven and are looking forward to providing our customers with their innovative portfolio of high quality fragrances which can be used in a wide range of applications.”