Electrical brand Braun has announced the signing of actress and beauty icon Jessica Alba as its new Beauty Brand Ambassador.
The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in store, from March 2014.
"Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great mum,” said Alessandra Dolfini, Global Braun Marketing Director.
Jessica Alba is an actress, a known supporter of women’s causes and mother of two girls. She has made over 25 feature films that have earned a combined box office total of over US$800m, ranging from gritty independent films to major studio blockbusters.