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Coty Inc. has announced that it is to partner with singer-songwriter Enrique Iglesias to develop a line of signature fragrances. "Enrique Iglesias is without question one of the most inspiring and talented artists in modern music," said Michele Scannavini, CEO, Coty Inc. "We look forward to translating Enriques passion, authenticity and energy into a fragrance powerhouse."
"We are thrilled to partner with the talented Enrique Iglesias," added Renato Semerari, president, Coty Beauty. "This partnership provides us with a great opportunity to expand our business in emerging markets, particularly in Brazil, the worlds largest fragrance market, as well as in our other key fragrance markets."
Enrique Iglesias has sold over 100 million albums worldwide. He has also had five top five singles on the Billboard Hot 100, with two reaching the top spot.
Commenting on the venture, Iglesias said: "Im confident that together with Cotys expertise Ill be able to create a fragrance thats attractive to everyone, in particular to my fans.”
The House of Enrique Iglesias is expected to release its first fragrance in the summer of 2014.