Debenhams opens ‘biggest ever’ beauty hall in London

UK department store chain Debenhams has launched its biggest ever beauty hall, which it said hails a new beauty era for the brand.

The new 20,000sqft space in its London Oxford Street location features a brands that range from the well-known to the new, niche and exclusive. The beauty space features a Fragrance Hall as well as a range of beauty treatments. In addition to the Benito Brow Bar and Nails Inc Nail Bar, the new Beauty Hall includes luxury treatment rooms for women with treatments from Elemis, Clarins SkinSpa and Bliss, while Benefit has boosted its beauty offering with waxing, tanning and more.

The space will be flying the premium flag with the first of only five UK Dior flagship spaces and Philosophy will join Debenhams’ luxury brand portfolio. Brands that can be found in the niche brands area include CK One, TooFaced, BalanceMe and Art Deco, with exclusive high street offerings from Cargo, Peter Thomas Roth, Beetox and Tromberg.

Debenhams Beauty Director Sara Stern said: “Whether they’re getting their nails done or buying their favourite Chanel perfume, shoppers can expect the latest expert advice, access to the world’s best brands, fantastic breadth of choice and an unrivalled service offer.”