Nearly two thirds of Americans coupon-browsed instead of window-browsed during the 2013 holiday seasons, while only 6% did no in-store shopping, according to a new survey conducted by global technology start-up Synqera.
However, while two thirds (67%) of shoppers preferred receiving a coupon for groceries, only 14% said they would be interested in coupons for cosmetics (bath and body products), toiletries and beauty products.
The survery found that respondents making between US$80,000 and $100,000 were most likely to use an omnichannel approach to shopping, using their mobile devices, online and in-store to make purchases.
"Theres a clear indication within todays consumer behaviour that the current in-store promotional experience isnt capturing the attention of the omnichannel shopper," said Filipp Shubin, COO of Synqera. "Consumers are asking for more personalised retail experiences that are relevant to their shopping needs, especially across holidays, and theyll shop at the stores that promote their products accordingly."