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The 2014 edition of creative packaging event Luxe Pack New York will feature a new show within a show for creative promotional items for beauty and beverage brands, organiser IDICE has announced. Explaining the reasons behind the new pavilion, called Luxe Promo New York, IDICEs Nathalie Grosdidier said: “Leading executives from top brands asked us to help them find creative high end premiums and promotional items for their loyalty, gift and holiday initiatives. We really saw a need in the market that wasn’t being met.
"Brands today are doing everything they can to heighten both customer experience and satisfaction. This is a growing area and we are happy to support the beauty and beverage industries in a new way.”
Offerings of customised and standard POS merchandise, gifts with purchase, promotional gifts and other high end premiums will include items such as make-up bags, manicure sets, hair ornaments, samples, candles, soaps, massage gloves, towels, bathrobes, relaxation CDs and more.
Luxe Pack New York and Luxe Promo New York will be held on 14-15 May at Pier 92 in Manhattan.