Austin Reed creates scent signature

British fashion retailer Austin Reed has launched a new fragrance for men named Signature. Described as a "clean, crisp and classic” scent, the edt opens on Sicilian bergamot, grapefruit and tangerine, moving into a floral and spicy heart of Moroccan Atlas rose, Chinese geranium, thyme, ginger and licorice, and a base of vanilla, leather and moss. The fragrance is available via Austin Reeds network of stores priced at £35/50ml and £45/100ml. The UK based brand has a network of over 1,000 retail outlets around the world in markets including Japan, India and South America. It is set to expand into the Middle East later this year.