Global fashion brand Benetton Group, whose core business includes the fashion labels United Colors of Benetton and Sisley, has signed an exclusive, long term licensing agreement with Puig to create, develop and distribute new lines of United Colors of Benetton fragrances. The new licensing agreement will run from January 1, 2014 and the first fragrance developed under the agreement will be a feminine fragrance catering for the masstige market; the fragrance will be distributed through major department stores and will also be sold internationally at key United Colors of Benetton flagship stores.