Cheeky opens beauty boutique

Cheeky, the new brand launched by UK spa brand Cowshed has opened a beauty boutique in Londons Shoreditch area. Named the Cheeky Parlour, the space is a “creative new hangout for the fashion forward in need of an instant beauty hair and nail fix,” according to the brand. All appointments are given on a walk in basis, with services including Cheeky Blows (blow dries), Cheeky Updos (hair styling) and the Cheeky File & Paint (manicure). All hair services are priced at £15 while the manicure, which includes a nail varnish to take home, is £10.

Customers can also enter the Selfie Studio, which is a unique studio space that allows Cheeky customers to take photos of themselves and share them via social media. They can also buy drinks and snacks from the on-site cafe, or browse the brands product line of body care, hair care and colour cosmetics. The boutique will stock the entire Cheeky product line from 2 November, which includes items such as shampoo, conditioner, Lip and Cheek Tints and an assortment of nail varnishes which span 21 shades. Products are priced between £7 to £10.