Henkel wins at “Hit 2013”

The German special interest food magazine Lebensmittel Praxis again awarded the prize “HIT 2013“. Amongst the distinguished productswere also innovations from Henkel, amongst others from the Beauty Care corporate area. The basis for the award is a representative trade survey.

After this year’s survey of the German food trade magazine Lebensmittel Praxis has again honoured the three most successful new product innovations from the last 12 months as “HIT 2013“ – in a total of 40 commodity groups. The cosmetics portfolio had five winners: In the category “hair care“ first place is taken by the “Drei Wetter Taft Volumen Haarspray (Taft three weather volume hairspray)“ and “Schauma Cream & Oil Shampoo“ is third place. Also the “Fa Deodorant“ and the shower cream from the Fa series “Luxurious Moments“, as well as “Theramed X-ite“ are on the winners lists and achieve second place in the corresponding categories: “Body Care“, “Bath and Shower Care“ respectively “Mouth Hygiene“.

“HIT-Award” since 26 years

The special interest magazine Lebensmittel Praxis distinguishes product innovations in 40 commodity groups as “HIT” since 26 years. The award is based on a supported survey from the market research Institute Innofact AG, which surveys the German food trade regarding the prospects of success of product innovations from the last 12 months. Per month all manufacturers can respectively submit up to three products per brand that are marketed throughout the year by the national food retailers. The winners of the “HIT 2013” awardhave beenpresented in the July edition of the journal.

The winners from Henkel

“Drei Wetter Taft Volume Haarspray” Mega strong – hold and volume all in one
The new hairspray from “Drei Wetter Taft (Three Weather Taft)” unites volume and hold in one product, according to the company. The contained collagen ensures the 48h push-up effect.

“Schauma Cream & Oil” Shampoo – nutritious care for heavily burdened hair
“Schauma Cream & Oil“ offers special care for brittle and split hair, because the formula with argan oil repairs split hair and seals hair fibres for more gloss and suppleness, the company reported.

“Fa Luxurious Moments” shower cream – luxury that cares
The rich and luxurious formula of the “Fa Luxurious Moments“ shower cream, which shimmers like black Amethyst, intensively cares for the skin and makes it supple and soft.

“Fa Luxurious Moments” Deodorant – residue free protection
The scented antiperspirant offers reliable protection and does not leave any white residues on clothes, the company informed. It ensures 48h long continuous freshness and effective protection against body odour, and is thereby especially friendly to the skin.

“Theramed X-ite” toothpaste protects teeth
The new dental care is characterized alongside the all-round protection against caries, plaque, gum problems, discolouration and halitosis by its stylish design. Apart from this the innovative formulas offer an especially intensive taste explosion thanks to intensive aromas. Hence, “Theramed X-ite” is especially geared to the needs of the young target group.