More information has emerged on the revamp of Marionnaud’s flagship store at 104 Champs d’Elysées. The sales area of the new look shop will increase from 500sqm to 600sqm, in particular through the creation of a "make-up mezzanine”. The area is expected to feature a more luxurious and clearer layout, along with a host of new brands. The primary purpose of the revamp, however, is to extend the range of services on offer, including a make-up bar, manicure area and nail bar. The staff team will also be increased accordingly, doubling in size from 40 to 80.
The revamped flagship space is in line with Marionnaud’s company wide effort to renovate of all its 545 outlets. Over 200 have been refurbished so far, as part of a large renovation programme due to be completed in 2015.