Prestige beauty brand Lancôme (LOréal) has opened a pop up shop in London department store Selfridges to celebrate the unveiling of its Lancôme x Alber Elbaz make-up collection in June. The collaboration saw Elbaz, the Creative Director of French fashion house Lanvin, collaborate with Lancôme for the first time to create a limited edition line. The pop up shop will remain open until 3 July, brought to life by colourful illustrations and make-up consultants who will be at the space to introduce the line to customers. The pop up shop will also be promoted via Selfridges’ shop windows.