Dior debuts beauty pop-up

Luxury fashion and beauty house Dior has opened its first-ever boutique dedicated specifically to Dior Beauté. Located at 368 rue Saint-Honoré in Paris’ luxury first arrondissement, the shop is 80sqm - large for the centre of the city, where real estate is at a premium. The premises formerly housed fashion brand Liu Jo. Billed as a pop-up shop, the outlet has been furnished with black lacquer and neon fluorescent lights, and features large screens showing the the stars of Dior, along with images from the label’s catwalk shows.

On sale in the shop are fragrances from luxury Collection Privé Christian Dior created by François Démachy, along with other made-to-measure services including the hand-engraving of perfume bottles or lessons in how to maximise a skin care product with a facial massage.

For the first time in a Dior space, the entire make-up collection has been brought together, including the company’s international cosmetic lines. There will also be two resident make-up artists at the store, who will be able to help customers reproduce the latest beauty looks from Dior’s catwalk shows.

In skin care, along with the brand’s Capture, Dior Prestige and L’Or de Vie lines, the brand’s Diorsnow line, which is sold in Asia, will also be available.