Brazil’s beauty industry on growth path

As Latin America continues to see strong economic growth, Brazil’s health and beauty industry is tipped to grow by a CAGR (compound annual growth rate) of 11.7% between 2012-2017. By 2017, the fragrance industry is expected to have the largest share among all Brazilian health and beauty industries, according to new figures from Canadean.

Female fragrances remain the strongest category in the Brazilian fragrance industry, with a value share of 49.6% and volume share of 49.5% in 2012. It is also the category that is projected to witness the fastest growth, with a CAGR of 11.6%. This is closely followed by male fragrances, which has a value share of 42.6% and volume share of 42.2%. Finally, unisex fragrances follow in third place with a relatively small value share of 7.9% and volume share of 8.3% in 2012. Despite being a relatively small category, unisex fragrances are expected to lead the way for growth in the industry, with a value CAGR of 13.0% and volume CAGR of 8.4%.