Murad opens first UK counters

US skin care company Murad has opened its first MuradSpace counters in the UK, located in the London Oxford Street and Leeds House of Fraser department stores. Said to serve as a unique retail environment, each space offers consumers the opportunity to experience a skin health assessment inspired by the consultations given to patients by dermatologist and brand founder Howard Murad.

Customers who visit the brand’s counters will be able to receive a complimentary skin health assessment using Murad’s YouthCam, a high-resolution camera that is used to analyse the skin and helps to create personalised product recommendations. YouthCam assesses skin health on five key markers: fine lines and wrinkles, pigmentation, redness, inflammation and pores, providing customers with a personalised product prescription that addresses their particular needs.

The new MuradSpace will carry all of the brand’s 12 solution-based skin care lines, including its popular Resurgence, Age Reform, Redness Therapy, and Murad Man lines.