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Bourjois is marking its 150th anniversary with the launch of its first cream blush product. The colour cosmetics brand – which was created in 1863 by actor Joseph-Albert Ponsin (who produced grease paint sticks for the stage actresses in his Parisian apartment) and later expanded by Alexandre-Napoléon Bourjois – launched its first baked powder blush in 1868. And now Bourjois hopes to reinvent the blush category with its new cream-powder technology. Bourjois Cream Blush is said to be an ultra-light cream, which transforms into a fine, silky powder upon contact with the skin, combining the sensorial quality of a cream with the superior blending properties of a powder. The blush, which comes in four shades from Nude Velvet (a delicate peach) to Sweet Cherry (a matte brown-pink), also contains poppy, apricot and mango extracts to enhance skin health.
The brand is also launching limited edition Vintage Blush Pots in three colours – including classic rose-pink Cendre de Rose Brune, which dates back to 1914 – housed in packaging featuring Bourjois’ ‘Je t’aime’ advertising design from the 1930s, showing a silhouette of a man chasing his love with a bouquet of flowers. Both blushes are available from May and cost £7.99. Another upcoming launch from Bourjois is its Summer on the Riviera collection, which includes BB Bronzing Cream 8-in-1, a universal shade BB product combining skin care and bronzing for a healthy tanned effect; a smoothing and mattifying Bronzing Primer; and Maxi Delight Bronzer, Bourjois’ first large format bronzing powder, said to be ideal for enhancing the face and décolleté in a single brush sweep. For summer, Bourjois will also introduce six new shades of the Shine Edition variant of its Rouge Edition lipstick, including Famous fuchsia and Rose xoxo, and three new shades of its 1 Seconde gel-look nail enamel: orange-coral Méli melon; lagoon blue Blue no blues; and Green fizz, a pale, fresh green. In the UK, Summer on the Riviera will launch in May in Boots stores and in Superdrug stores from July, while the new summer lip and nail shades will be available from both stores from July.