Eve Snow London, founded by 25-year-old Yvette Snowden, has launched its debut range of ‘3 added’ nail lacquers, containing vitamin E, Argan oil and ginkgo biloba.
The lacquers, which support British trade and are made entirely in England, were formulated to help nourish the nails, and are free of toxins including formaldehyde and dibutyl phthalate. The collection includes a range of core colours including Poppy, a rich red; Modesty, a nude pink; and Daydreamer, a sky blue. There are also two special foil effect shades: Prima Donna and Alter Ego. Eve Snow lip colour products are scheduled to launch in 2014.
Snowden studied international politics at City University before working for three years in PR and digital marketing in the luxury industry. She set up Eve Snow after securing funding from the "black sheep fund’, an investment tool set up by Spark Ventures and Bartle Bogle Hegarty.