Nip+Fab enters men’s market

British beauty brand Nip+Fab is stepping into the men’s grooming market from May. According to brand founder Maria Hatzistefanis, the release of the new Nip+Man facial skin care and body care line is in response to the continued growth of the male grooming market. She added that the Nip+Man customer is “fit and fashion conscious,” aged between 24-45 years of age, and invests heavily in male grooming products.

The hero product in the line is the Manotox Anti-Ageing Moisturiser. At £19.95, it has the highest price point of all the products in the line, and is claimed to instantly hydrate, smooth and refresh the skin. It contains Liftonin, which is said to reduce the appearance of fine lines and wrinkles, in addition to sea minerals to smooth and revitalise the skin. Other items in the line include two face washes, a daily moisturiser, after-shave lotion, and a line of targeted body products that are designed to complement men’s gym routines. This includes Power Workout Fix, a muscle warming serum, along with toning gels for the pectoral, bicep and abdominal muscles.

Nip+Man is priced between £5.95 to £19.95, and will be available exclusively at Boots stores from May.