Seven Scent Ltd, the stand-alone fragrance business launched by PZ Cussons, has predicted that floral, fruity and gourmand notes will influence fragrance compositions in 2014.
In the company’s latest trend report, three key fragrance accords were predicted to be particularly evident in 2014 spring/summer collections including rose, strawberry, and gourmand accords of caramel and chocolate.
"The spring/summer season always marks a move towards lighter fragrances more suited to sunny days and 2014 is no exception. Inspired by farmers’ markets and flower stalls, we’ll see a return to summery accords, which this time feature fresh strawberry, delicate rose and gentle hints of sweet gourmand aromas,” comments Miri Scott, Fragrance Insight Manager at Seven Scent.
Seven’s bi-annual trends report also revealed its own interpretation of the next year’s fragrance trends under its Future Vision series. Each theme evokes a strong sense of style, mood and emotion and is captured in three fragrance collections, including ‘kaleidoscope’, ‘digital’ and "elemental’.