The historic family owned Creed perfumes group is launching a new boutique in Paris on the Left Bank. For over 100 years the group has run a shop on the opposite bank of the Seine.
The new boutique in the Saint-Germain-des-Pres area is described as reflecting the spirit of 19th century Vienna, expressing luxury without ostentation together with the idea of continuity. The company was founded in London in 1760 but develops its perfume products from a base near Fontainebleau.