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MAC Cosmetics is to open a flagship store on the Paris’ Champs-Élysées, the company has announced. Opening in February, it will be the brand’s third flagship location following the success of its stores in Times Square and Fifth Avenue, New York. The 362m2 space will feature 12 make-up stations with a bespoke feel and continual animation around collections.
The Champs-Élysées site will also serve as an industry event space, providing an industry hub for editorial broadcasting activity, filming and VIP appointments, hosting PR events for bloggers and make-up applications for local and global media during Paris Fashion Week. It will also serve as a venue for Masterclasses and MAC’s seasonal Trend Presentations.
"What we have created with the Champs-Élysées store, as with our other flagships, is a unique and special retail experience,” said Senior Vice President James Gager. “Addressing the shopper is the best way for the brand to evolve.”