L’Oréal opens world’s largest hair colour production pla

L’Oréal has opened the world’s largest hair colour production plant, in terms of production capacity, in Mexico, securing the company’s strategic position in Latin America.

The new 32,000m2 factory, which is L’Oréal’s second plant in Mexico, is the result of a $100m investment and will see the production capacity double in the area. Located in the Logistik II Industrial Park in Villa de Reyes, State of San Luis Potosí, the factory will supply both Latin America and North America with hair colour products.

Jean-Philippe Blanpain, executive vice-president of operations LOréal, said: “The L’Oréal Group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the Group, a key crossroad between North America and Latin America. To have built our largest hair colour plant here shows once more our deep commitment to provide the market with superior quality products and great value.”

Operations at the factory started in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014, for a total production of 400 million cosmetics units in the country, including those produced in L’Oréal’s other plant in Mexico City. The factory currently manufactures hair colour products for L’Oréal Paris, Garnier, SoftSheen Carson and, from 2013, L’Oréal Professionnel.