Coty Inc has announced the signing of US singer Katy Perry to develop and market her own line of signature fragrances. As part of the project Coty will also distribute the artist’s existing fragrance portfolio, comprising Purr and Meow! both developed by Gigantic Parfums.
“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said Renato Semerari, president, Coty Beauty. “Katy is original and daring – her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”
Discussing the move, the Teenage Dream singer noted that the collaboration would boost global accessibility for upcoming and existing products in her portfolio. “I am honoured to be working with Coty, which has produced some of my favourite fragrances,” she said. “I’m excited to share what’s next in my perfumed world as well as making Purr and Meow! more accessible worldwide.”