M&S celebrates Your Beauty concept with Beauty Discovery

British retailer Marks & Spencer is celebrating the success and nationwide rollout of its new beauty retail concept, Your Beauty, with a Beauty Discovery fortnight.

The fortnight, which starts today at the flagship store in Marble Arch on Oxford Street, provides an introduction to the new M&S Beauty department, which launched in May this year and features an exclusive edit of niche beauty brands. New brands on offer include Tara Smith hair care, NeoStem Serum, Diego Dalla Parma, Acca Kappa and Crabtree & Evelyn as well as some M&S own brands including Lyn Harris for M&S, Cowley Manor for M&S and Pure Skincare. Experts behind some of the brands will also be on hand to give advice to consumers.

The Your Beauty concept aims to make beauty buying an easy and fuss-free experience and includes a virtual makeover counter where consumers can try out different make-up and manicure looks. Your Beauty is set to roll out in over 100 M&S stores by the summer of 2013.