Beiersdorf introduces a new international agency model

Beiersdorf has introduced a new and innovative model for its collaboration with creative agencies. In addition to the lead agency, DRAFT FCB, there will be a pool of international agencies including Hamburg-based JUNGvonMATT plus three further agencies in North and South America and Asia.

Within this pool each global project will be awarded to the agency which comes up with the best pitch, and this agency will then develop the international master campaign. DRAFT FCB will continue to steer the international roll-out and execution of the international campaigns to ensure continuity and consistent brand management across countries and brands.

The new Nivea Visage Essentials campaign which has been launched this month is the first project to be implemented in the framework of this new agency model and it was developed by JUNGvonMATT.