LVMH group sales buoyed by prestige brands and emerging mark

Sales of perfumes and cosmetics from the LVMH luxury products group rose 8% in the first nine months of 2012 to €2.6bn. The groups overall revenue in the reporting period went up 22% over the same period of last year though the 6% rise in third quarter indicates some slowing down in the wake of weaker performances in the fashion segment.

Christian Diors beauty sector posted good growth supported by the relaunch of its perfume Dior Addict, while skin care and the make-up sectors contributed to the strong performance, mainly from the Prestige range and the Diorskin Nude products. The launch of Guerlains Petite Robe Noire pushed growth upwards and the group reported steady progress with the Orchidée Imperiale skincare products. Givenchy saw wider distribution of its makeup products.

The groups selective retailing arm achieved growth of 14% with the perfumes and cosmetics distributor Sephora winning increased market share in all major world markets. Progress was notable in the Russian and Chinese markets and success has greeted the new store in Brazil.

Some Paris based industry analysts have said that perfumes and cosmetics growth together with selective distribution has made a major contribution to supporting LVMH during the economic slump. The group has said it remains confident for the general outlook this year despite the marked economic slowdown in Europe.