Paltrow provides inspiration for Max Factor

Make-up artists working on Procter & Gamble’s Max Factor brand, led by Pat McGrath, have used Hollywood star Gwyneth Paltrow as their canvas and inspiration. The Shakespeare in Love actress – recently signed as the face of Hugo Boss’ Boss Nuit Pour Femme fragrance (also part of the P&G portfolio) – will appear in a Max Factor campaign airing in November.

Commenting on the project, McGrath explained: “I tasked eleven of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by the life and the different roles she has to play – model, actress, mother, singer. I then curated these looks, taking nuances from each, to create seven glamour statements.”