Arden and Nicki Minaj launch fragrance

Elizabeth Arden and Nicki Minaj have joined forces to create the hip hop star’s debut fragrance, Pink Friday, which launches this month. Described as an intoxicating floral musk the fragrance opens with notes of starfruit, Italian mandarin and boysenberry. Heart notes of lotus flower and jasmine petals fade to a creamy dry down comprising vanilla, caramelised pear, musks and woods.

“We are very pleased to partner with Nicki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, executive vp and chief marketing officer, Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit and we look forward to a long and rewarding partnership with her.”

“Pink Friday is a celebration of my life at this moment,” added the Starships singer. ”It is a reflection of me as a creator and an expression of me as a woman. I know my Barbz [Minaj’s nickname for her fans] will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colours that create their own song. Pink Friday shows off my personality and style; its exciting to express my voice through another dimension.”

The 50ml edp version of the scent, which launches in the US this month, is priced at $49, with the 100ml priced at $59.