Bobbi Brown Cosmetics has named US actress Katie Holmes as the brand’s first ever celebrity face. The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on counter and with supporting editorial features. In addition, Brown will be the lead make-up artist at the spring/summer 2013 Holmes & Yang fashion show, the line founded by Holmes in collaboration with stylist Jeanne Yang.
Commenting on the partnership, Brown said: “Katie Holmes epitomises the modern ‘Bobbi woman’… Katie is a classic natural beauty, entrepreneur and mother. When I met her I thought she was a natural fit for my brand and felt an instant connection with her because we have so much in common.”
Maureen Case, president of Bobbi Brown Cosmetics, added: “We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”
Holmes, meanwhile, stated: “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, turn to because it is make-up that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Make-up is powerful and I am thrilled to be part of this brand.”