Cher Lloyd launches debut fragrance inside pink diamond

Cher Lloyd, the 19-year-old singer who found fame on the X Factor, has launched her debut fragrance packaged inside a bright pink diamond.

The fruity floral contains top notes of golden quince, cassis and exotic kiwi, which gives way to middle notes of jasmine petals, white chocolate orchid and orris root, before landing on a base of creamy musks, vanilla pod and Indian sandalwood.

At the launch Lloyd explained she wanted to create a sweet vanilla-based scent because when she was younger she always wore perfumes with vanilla tones and therefore wanted to launch a fragrance she herself would want to wear. She concluded: “The fragrance is something that reflects me as a person.”

The edt is now available in The Fragrance Shop, The Perfume Shop, Boots and Semichem for £15 for 30ml and £20 for 50ml.