Spa owners have seen little upturn since 2010

In the lead up to National Spa Week, daily deal website Groupon has announced the findings of a survey conducted with its spa industry partners. Its research revealed that 57% of spa owners had experienced no positive turnaround in their business since reports of the economic recovery in 2010 but that 68% were confident estimated revenue for 2013 would be higher than 2012.

In addition, over a third cited marketing and promotions as vital, while 23% said customer education was a key area requiring attention. The results also indicated that a large majority of consumers (91%) use spas for health and stress related issues as well as pain and injury relief.

“We’re already helping a lot of the UK’s spas when it comes to promoting wellness related services,” said Roy Blanga, managing director of Groupon UK & Ireland. “Our editorial team includes a separate paragraph in all health and some wellbeing deals to give an overview of the treatment and what might be involved during the customer’s visit. The more the customer understands the more confidence they will have spending money on treatments they know will be of benefit.”