Quadpack introduces 3D rendering service

Quadpack Group has launched an industrial design service to help beauty companies explore different options prior to selecting a pack. According to the company, the new 3D rendering facility, called Quadpack Bespoke, produces high quality images based on a pack’s technical specifications and the client’s choice of branding, colours, materials, shapes and finishes. It is said to approach all aspects of the product, from ergonomics and design to project target price and technical development in production.

Quadpack designer Ona Figueras, who heads up the rendering team, said the service would be of particular interest to those looking for bespoke packaging. “Quadpack Bespoke makes a lot of sense as a starting point to developing a custom pack. It offers a quick and economical way to explore technically accurate designs that will perform in the real world,” she commented.

The service also helps companies developing line extensions, as digital pre-production renders ensure the brand image remains consistent across the range.

“Before, to get a true idea of the finished product, clients required access to external or in-house design resources or had to wait whilst pre-production samples were made,” added Figueras. “Quadpack Bespoke now offers a quick, accurate visualisation that enhances the selection process and cuts overall development time.”