PRESENTATION OF JOY TREND AWARD 2012

JOY, the trend magazine, presented the "JOY Trend Award" for the sixth time on May 10, 2012 to 22 winners for the trendiest products in fashion, beauty and lifestyle.

As early as October 2011, JOY encouraged the industry to submit its "hippest" product. Altogether, around 200 products were submitted from the three categories, fashion, beauty and lifestyle. Two juries evaluated the products, and on the basis of a vote by the industry, a shortlist was drawn up from which the expert jury as well as the readers’ jury, comprised of 65,000 users, selected the trendy products.

"The JOY Trend Award offers the industry an ideal platform to present its latest products to the lifestyle-oriented JOY readers in an exclusive fashion. We are proud that we are receiving more product entries each year, confirming JOYS continued position as a leader in trend tracking."

In the meantime, JOY magazine issues 11 editions in 17 countries with a circulation of 982,000 copies that are read by 3.25 million readers per month.

The winners

FASHION CATEGORY

Expert jury:
BUFFALO BOOTS – SILVER VENUS
SWAROVSKI – POLLY LARGE PENDANT
ZALANDO – ZIGN ANKLE BOOT

Readers’ jury:
THOMAS SABO – WINGED HEART CLOVER LEAF
NELLY – FORGET YOUR BOYFRIEND

BEAUTY CATEGORY

Expert jury:
CHANEL – N° 19 POWDER
SWAROVSKI – AURA BY SWAROVSKI
COTY PRESTIGE – MARC JACOBS DAISY EAU SO FRESH
DIOR – ADDICT
INNEOV – ANTI-TIRED APPEARANCE
CLINIQUE – CHUBBY STICK MOISTURIZING LIP COLOUR BALM

Readers’ jury:
ARTDECO – MINERAL EYE SHADOW BASE SENSITIVE
SHISEIDO – SHIMMERING ROUGE
MÄURER & WIRTZ – S.OLIVER ORIGINAL TWIN FRAGRANCE
MAYBELLINE JADE – VOLUM’ EXPRESS MASCARA FAKE EYELASHES FANNED OUT EFFECT
JOHNSON & JOHNSON – NEUTROGENA VISIBLY CLEAR PINK GRAPEFRUIT WASHING GEL
LAUDER ARAMIS – DKNY GOLDEN DELICIOUS

LIFESTYLE CATEGORY

Expert jury:
TALLY WEIJL – A GIRL LIKE ME BLOG
ASOS
DOUGLAS – BOX OF BEAUTY

Readers’ jury:
COTY BEAUTY – MANHATTAN COSMETICS “FOLLOW MANHATTAN”
FRIENDSCOUT – SECRET.DE