Shiseido introduces voice-operated consultancy

"This means a new level of cosmetic consultation in the Internet, completely in keeping with Omotenashi, the Japanese term for hospitality and attentiveness", says Shiseido.

Omotenashi, the supreme form of Japanese hospitality, has been one of the most distinctive features of Shiseido for 140 years now. It means listening very attentively to one’s counterpart and completely adapting to his needs. This is why comprehensive and individual consultation of customers is top priority for Shiseido.

"More and more people are purchasing cosmetic products online now or would like to inform themselves via the Internet about care and makeup items in detail. Shiseido also wishes to offer them optimal, individual beauty advice. Therefore, Shiseido will be the first cosmetics company to offer interactive online consulting services to its customers as of May 2012. A direct link on Shiseido’s homepage will point out the way to product advice online. A Shiseido beauty expert will accompany the customer through the product range of Shiseido. First, the expert will ask more general questions, e.g. about preferences or the type of skin of the customer. This establishes the basis for an individual product consultation", explains Shiseido.

About Shiseido

In 1872, Arinobu Fukuhara founded the first Shiseido pharmacy in Tokyo with a western-style image. In the meantime, a global cosmetics consortium has emerged from the pharmacy which successfully combines far-eastern philosophy and cutting edge technology. Customer satisfaction is the ultimate goal of Shiseido. “We constantly strive to make our customers happy”, was Arinobu Fukuhara’s motto, too.