Anisa celebrates 20th anniversary at Cosmoprof

Anisa International, Inc. kicks off its 20th anniversary year with its return to Cosmoprof Worldwide Bologna with the international launch of new products that highlight both high fashion and high function. As consumers increasingly demand more value-added products, beauty brands are being challenged to search for new and inventive solutions that will create market differentiation and align with their brand goals and aspirations. Anisa International, has answered the beauty industry’s call with innovate new launches including its Wildly Beautiful Collection, Glitter Collection, as well as the silicone and sponge collections.

Utilizing synthetic hair in a totally unique aesthetic, the Wildly Beautiful Brushes expand a trend beyond the runway; proving animal patterns have transcended fashion to become a lasting statement and a new beauty favorite. These special brushes are created through a careful process of selecting hair fibers that reflect animal print designs in the brush head and will be a stand out for any brand.

The collection has been so successful upon initial showing that the Company is now offering additional patterns. Each pattern is unique due to the hand-made artisanal approach to the patent-pending manufacturing process. The playful collection also includes accompanying eyelashes and coordinating beauty cases and bags.

Glitter handles capitalize on the trend of using glitter as a frequent embellishment in fashion and accessories. The collection is unique in that there are three options for achieving any glitter look:
- Injected core glitter handle is a great way to control costs
- Spray glitter adds texture and depth to handle design
- Extruded core (U.S. patent 7,866,758) gives a high end luxe look to handles


High Function Collections

Silicone Collection

As one of the increasingly popular ingredients in beauty products today, silicone is changing color cosmetics and skincare. The Company has transformed this material into its latest collection. The eight unique brushes within the Silicone collection deliver a smooth makeup application with enhanced pick up deposit and blending.

In addition to its unique head shapes that pair with any on-trend look, the silicone material is unique in that it will not alter or diffuse color cosmetics, skincare or treatment products.

The sponge delivers all the application benefits of a sponge material with the control and ease of a brush. Unique shapes allow for contouring and highlighting in addition to foundation application.

The sponge material is also multi-purpose enough to use with lotions, primers, mineral makeup, pressed powders, as well as liquid foundations. The non latex material is polished which gives both a higher end look as well as better durability overall