Olaz is the most valuable beauty brand

It is an early birthday gift: in the 60th year of its existence, Olaz has again been deemed the world’s most valuable beauty brand. Brand Finance PL, which annually takes an in-depth look at 50 cosmetic brands, estimates the value at 11.8 billion US dollars.

Michael Kuremsky, the P&G Vice President for the segment Skin Care global, is quoted as saying, "At Olaz, we seek to use new ingredients and technologies for top innovations that alter the skin. We feel honored that this is recognized and that we are distinguished as a top brand."

Pantene - which is another of the cosmetics brands of Procter & Gamble and is estimated at a value of 6.2 billion US dollars - was also able to move up by one rank.