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Industry News

Biba for House of Fraser

Source:NetWork Author:Jafon makeup brushes factory Addtime:2018-02-04 Click:
Created exclusively for House of Fraser, the Biba Face Palette features six luxurious pressed eyeshadows combined with a rich oyster pearl highlighter and dewy pink blusher, making this the perfect essentials kit for 24hr glamour.

HCT UK provided a full service for the iconic fashion brand, creating the luxurious pigment formulations allowing the user to create a variety of different looks from a natural fresh faced glow for the day, to a sultry smokey eye for the night.

Sasha Kumar, Project Manager HCT Europe comments: “As one of the oldest British retailers, House of Fraser was the perfect company to revive the BIBA brand and working with them on the makeup range was a great experience! The face palette is my personal favourite and the Italian-formula shades are absolutely beautiful. We used the Luxe palette with the lens top to create a gorgeous effect with the iconic BIBA logo, which gives it a dark and mysterious yet luxurious feel. A great modern take on the 60’s glam!”.