The first virtual drugstore of the Czech Republic

Virtual drugstores now exist in the four busiest subway stations of Prague. Consumers can now quickly and easily buy some detergent or a package of diapers while waiting for the next train. Home delivery of the purchases is guaranteed within two days.

How does this work? Consumers can see the offers with images and prices of the products on huge billboards. These billboards convey the impression of facing a real shelf in a drugstore. After having downloaded an app, the consumer can scan the QR code of a product using his/her mobile phone, and then transmit the order directly to the online shop.